Social Psychology

Social Psychology is divided three area:

• Social Influence,
• Social Cognition,
• Social Interaction.

Social Influence

• Conformity,
• Compliance,
• Obedience

The presence of other people interactions each others and influences on the others' behavior, thoughts, or feeling.

1. Conformity

changing one's own behavior to more closely match the actions of others

1) Asch's Classic studey on conformity
In his study, if a lot of people give more information for a person to decide something, he can change and match his own behavior or thoughts to others

• gender: Male are less matching to others than female

2) Groupthink

Thinking for a group, in which people feel it is more important to maintain the group's cohesiveness than to consider the facts more realistically, is called groupthink.

(1) Characteristics of Groupthink

• invulnerability
• rationalzaton
• lack of intrspection
• stereotyping
• pressure
• lack of disagreement
• self-deception
• insularity

2. Compliance

to change others' behaviors, feelings, and thoughts as a result of another or group asking or directing them to change.

• FOOT-IN-THE-DOOR TECHNIQUE
• DOOR-IN-THE-FACE TECHNIQUE
• LOWBALL TECHNIQUE
• THAT'S-NOT-ALL TECHNIQUE

3. Obedience

• to change others' behaviors, feelings, and thoughts at the direct order of an authority figure.

1) Milgram's study

• Milgram's shocking research: a huge effect of obedience to authority
• foot in the door technique
• damaged the self-esteem and serous psychological stress

4. Social Facilitation and Social Loafing

• the positive influence- social facilitation
• the negative influence- social impairment

For an example, a soccer player's just going to shoot in the goal for PK in front of a lot of people.

• If he practiced many times for it, a lot of people is good for him to shoot (social facilitation).
• If he didn't practiced at all, they is not good for him to shoot(social impairment)

5. Social Loafing

If a lazy person tends not to work well when he is working with others, which is called social loafing. However, when he is working alone, he can work well.